With behavioral science techniques in mind, we created posters with different messages to engage staff. We focused additional ‘nudges’ around the two most popular pledges: “Tap It” and “You Mug”. Three behavior change techniques were identified to nudge employees out of mindless, habitual action around the office, and elicit values-aligned, responsible behavior.
While H+K employees consciously value environmental sustainability, most human behaviour is ‘mindless’ at the time of decision-making, which results in non-conscious actions that contravene our values.
By implementing behavioural science techniques, we engaged staff in a unique way. In addition to the posters, we also distributed water bottles with the Do Nation and H+K logos. Staff reported feeling empowered to talk about H+K’s desire to become a B Corp, actions taken to improve green credentials, and, as an added benefit to the business, many felt more equipped to sell purpose consultancy to clients.