H+K Strategies Thailand launched the world’s first olive Oil category campaign for Bertolli Olive oil in early 2017. The daring operation focussed on making Olive oil a Thai kitchen staple in a nation where olive oil represents less than 1% of Thailand’s edible oil market. The campaign, ‘Making Olive oil famous in Thailand,’ won three significant awards at the 2017 Asia-Pacific SABRE Awards, held in Hong Kong on September 14.

• Diamond Award – REPUTATION MANAGEMENT: Making Olive Oil Famous in Thailand —Bertolli Olive oil, Thailand with Hill+Knowlton Strategies – Thailand

• Gold Winner for best INTEGRATED MARKETING Campaign: Making Olive Oil Famous in Thailand —Bertolli Olive Oil, Thailand with Hill+Knowlton Strategies – Thailand

• Gold Winner for Best Campaign SOUTH-EAST ASIA: Making Olive Oil Famous in Thailand – Bertolli Olive Oil, Thailand with Hill+Knowlton Strategies – Thailand

Authored by: Natalie Scarr