Shell Eco-marathon Asia, the world’s biggest fuel efficiency competition, brought together 120 teams from 17 countries across Asia, the Middle East, Africa and Australia to compete against one another as students design, build and drive the most energy-efficient car.
The 2015 competition featured 10 Thailand teams who, after a tense 3-day competition, emerged as the overall victor for the fifth consecutive year.
H+K Thailand provided local media engagement support, taking six journalists from top-tier Thai media publications including Bangkok Post, Channel 3 Family, Krungthep Turakij and Prachachart Turakij to the Philippines to witness the competition.
The overall campaign from pre- to post-competition has generated more than 50 pieces of coverage with 100% positive tone, reaching an audience of more than 140 million people, and generating more than 2.5 million social media impressions from 100 posts.
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