Hill+Knowlton Strategies Thailand works with Telenor, the largest Western telecoms operator in Asia, to drive forward its Asia Long-Term Reputation program. This targets top-tier international and local media across the region and its six business units in Bangladesh, India, Malaysia, Myanmar, Pakistan and Thailand.
To reach the target audiences and opinion leaders, H+K develops creative content packages that are customized and tailored to meet the unique cultural nuances of each market. Content originates from H+K’s storytelling ideas, for which we commission consumer surveys with partner research firms such as PSB, or analyze data available through Telenor Research.
The full toolkit of tailored press releases, infographics, interview pitch notes, images and social media posts are packaged to be convenient for business unit communications teams to distribute according to a regionally-coordinated timeline.
To date, success content packages have included a range of topics such as Asia’s Most Annoying Internet Habits, Asia’s Top Internet Scams, Cyberbullying Among Schoolchildren, Gender Inequality for Connectivity in Asia, Unconnected Senior Citizens of Asia – all positioning Telenor as the leading source for insights on Asia’s digital future.

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Authored by: Jacob Holder