Uniqlo Launches LifeWear Magazine Spring/Summer 2020

In February 2020, H+K Thailand assisted global apparel retailer UNIQLO Thailand with a media engagement and executive endorsement in one of UNIQLO’s biggest events, the launch of the LifeWear Magazine Spring/Summer 2020. The day consisted of a media-packed afternoon session with panel discussion by four panelists under the theme “Livable Cities”, as well as a chef’s table dinner session in the evening where nine executives from leading corporations were invited to explore the LifeWear Philosophy. Through the team’s efforts, coverage was secured in top tier fashion and lifestyle media as well as on social. As part of the holistic strategy to sustain momentum, the team also secured an exclusive interview with Pichaya Utharntharm or “Chef Pam”, a judge of Top Chef Thailand, who shared how she translated the brand’s core values into palatable dishes.

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Sector: Consumer Packaged Goods, Retail + Leisure
Specialist expertise: Better Impact™
Office: Bangkok

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